Dirty Candy Sportswear was created in 2022 by owner, creator and designer, Janeen Lorenzo.  Janeen realized that when it came to working out, on the days she looked good, she felt good. On those days, she was more likely to go to the gym and felt more motivated to work out harder. But when searching for cute gym clothes, she was continuously disappointed by the basic colors and bland shapes of the workout clothes on the market. She wanted to wear gym clothes she might wear every day or even on a night out. So, she decided to use her love of fashion together with her love of working out to create this fun and ultrafeminine sportswear brand. Dirty Candy Sportswear is an unapologetically female brand created for women by women.